🤫 The Paradox of Choice: why more options make you miserable
Too many choices don’t set you free — they leave you stuck.
Cut Costs. Not Corners.
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You walk into a shop.
One table has 24 flavours of jam. Another has 6.
More choice = better, right?
Not really.
In a famous study, shoppers were ten times more likely to buy jam from the table with fewer options.
The one with 24 overwhelmed them. They froze. Left with nothing.
That’s the Paradox of Choice → the idea that too many options actually limits our freedom.
They lead to paralysis.
It’s why:
You scroll endlessly through Netflix and watch nothing.
You swipe through dozens of profiles but don’t go on a date.
You can’t commit to a project because five others seem “better.”
More options = more pressure to choose “perfectly.”
More pressure = more regret.
You think you’re exploring. But really? You’re stuck in indecision.
Clarity isn’t the result of having more.
It’s what’s left after you cut.
— Quiet Moves